Tim Wulf, Ph.D.
Media Psychology for Measurable Impact
Media Psychology
Advertising Effectiveness
AI in Research
Working at the intersection of behavioral science, media strategy, and technological innovation,
I combine scientific rigor, hands-on media experience, and practical AI implementation.
Media Psychology & Research
Understanding persuasion in mediated environments requires both theoretical precision and applied relevance. My work integrates media-psychological theory with advertising effectiveness research to bridge scientific insight and strategic media practice.
Quantitative and experimental research designs, complemented by computational social science methods, serve as the methodological backbone. Beyond measurement, emphasis is placed on explanation - developing models of media effects that are analytically sound and practically meaningful.
Advertising Effectiveness in Practice
While the primary objective of research is analytical clarity rather than recognition, advertising effectiveness studies conducted within the Ad Alliance environment at RTL Deutschland informed multiple award-winning media cases.
A joint project with Annalect was recognized with the Horizont “The Real Impact” Award in 2024 - reflecting the practical relevance of empirically grounded media research.
AI & Research Innovation
Artificial intelligence increasingly shapes research design and organizational decision-making. Recent work has therefore explored its structured integration into analytical environments.
My participation in an internal AI expert group included work on governance considerations and the development of GPT-based research applications. The objective is not to follow technological trends, but to assess and implement AI as a methodologically sound and accountable tool within research practice.
